In this insightful podcast episode, we delve into a conversation with Alon Waks, Fractional CMO at CreatorIQ.
Uncover strategies for scaling marketing efforts, aligning sales and marketing teams effectively, and the significance of persona-focused approaches.
Alon shares his experience in driving account-based growth and emphasizes the importance of interlock meetings for cohesive strategies.
Learn about the role of a Fractional CMO in aiding companies during pivotal growth phases and why it's crucial to focus on actionable data over an overwhelming MarTech stack.
Join us as we explore key takeaways from Alon's journey, including building strong foundations, driving engagement, and fostering successful marketing-sales collaboration.
