Will Wegert is the founder and president of Cold Collar.
At Cold Collar, Will helps his clients tell their stories to potential employers in an accurate and compelling way through a combination of professional resume writing, LinkedIn profiles, and personal websites.
Will's core mission at Cold Collar is to help top-notch business professionals, find and capture the work they love.
PERSONAL BRANDING
Will’s big on personal branding, so of course, we were chat a little bit about it. Will looks at personal branding as anything that represents who you are. It represents your core message.
Posts to Instagram, Facebook, LinkedIn, videos you like, dislike, etc. they all talk to who you are at your core. They are pieces of the puzzle of you.
The things about personal branding that you need to understand is that it’s your brand that determines your fit in a company. Your brand determines if you will attract or repel others. From this viewpoint, it’s your brand that determines your compensation.
Thank about that for a minute.
In this digital-first world, you can and will attract companies to you or you will repel them away. This means there will be opportunities, read as jobs, that you will be passed over for because you may not be the right cultural fit.
In this way, your brand determines your compensation.
THE BEST WAYS TO CONTACT WILL WEGERT
Web: coldcollar.com
LinkedIn: Will Wegert
Do you know what your online profile says about you?
Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!
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