Welcome to the 51st episode of The BRAND New You show THE podcast dedicated to helping you OWN your BRAND.
Each week we meet here to learn how you can use today’s technology to own your career, grow your influence and build your personal brand.
In honor of Thanksgiving here in the United States, today's show is about Gratitude, specifically the differences between a scarcity mindset and an abundance mindset.
THE SCARCITY MINDSET
A lot of people I talk to about owning their brand always seem to have an excuse, or I guess it’s a reason in their mind, why they think they can’t do something or why they don’t believe personal branding is a real thing.
Most of the time, these folks exhibit what I would say is a deeply engrained Scarcity mindset.
Unfortunately for them and for us, they tend to see life as having only so much, and there's not enough to go around. Using the analogy from my discussion with Jared Easley, it might help you think of the scarcity mindset as a pie.
The scarcity mindset tells us there is only one pie in existence. Therefore, if someone were to take a big piece of the pie, it would mean there is less available for everybody else.
In this way, people exhibiting a scarcity mindset often have a difficult time sharing recognition and credit and being genuinely happy for the success of other people. When they see someone taking what they feel is their piece of pie, they become very self-centered and will do anything they can to keep you from getting a piece of pie.
Sadly this is the mindset that exists in many corporate cultures and I'm guessing this reminds you of someone you know?
The truth is, I think under certain circumstances we all can develop a scarcity mindset.
For example, do you ever take things too seriously?
Have you ever thought that if you tried something new and failed, the sky might fall so to speak?
Have you ever been concerned about what others might think about you if you do that thing you've always wanted to do, whatever the thing might be?
Do you compare yourself to others?
Do you want to write a book but as soon as you put the pen to paper you think, why should I write this book - there’s already a book on that topic.
These are all symptoms of your scarcity mindset at work and this mindset is holding you back.
When you think this way, you invite failure in into your life because your negativity becomes an obstacle on your path to success.
The scarcity mindset keeps you where you are in your life and in your work.
But, if you’re going to create a BRAND New You, you need to OWN your BRAND by moving away from the scarcity mindset and embracing the abundance mindset.
THE ABUNDANCE MINDSET
To see life through the lens of abundance takes a conscious effort on your part especially in the beginning.
The abundance mindset comes from a sense of personal worth and security. It comes from owning your brand.
When you reach this point, you are no longer concerned about what others might think, you’re not concerned about the sky falling or that someone else already wrote a book on the same topic.
Getting to this point requires a paradigm shift on your part. You have to see that the pie is no longer limited.
There is enough pie to go around.
This is an important point so repeat after me: There is plenty for everyone. Say the sentence often enough, it’ll become second nature and you’ll be well on your way to an abundance mindset.
The abundance mindset will enable you to own your career, grow your authority and build your brand.
FIVE STEPS TO GAINING AN ABUNDANCE MINDSET
1 - Focus on abundance, not lack.
2 - Appreciation what you have.
3 - Choose to see opportunity.
4 - Carefully select the company you kee
