John Lincoln is the Co-Founder and CEO of Ignite Visibility.
At Ignite Visibility, John has worked on over 400 Internet marketing campaigns for many global brands, and Fortune 500 companies such as FOX, USA Today and BTO Sports.
John is a digital marketing instructor at the University of California, San Diego where he teaches courses on Search engine optimization, social media marketing, conversion rates, and online advertising and analytics.
John is also an author and a prolific writer for many well-known publications such as Search Engine Land, Entrepreneur, INC. and of course his own blog at Ignite Visibility.
Since starting my personal branding journey over three years ago, I have come across many good books on how to build your brand and raise your visibility.
John Lincoln’s book is the best resource I’ve found.
It’s absolutely the real deal. It is full of easy steps and actions that people can take to get started becoming a digital influencer. What is a digital influencer you ask?
John Lincoln explains that a digital influencer, in it’s simplest form, is a thought leader with a digital presence.
A thought leader is someone who knows and understands all of the various aspect and nuances of their subject matter and is influential within their industry. Generally speaking, they have no way to influence others on the internet.
But if they were a digital influencer, this same thought leader would have a blog, followers on social media, which allow him or her to translate their knowledge to affect more change online.
They would be seen as the go-to expert in their space.
This is why it’s so critical for you to build your brand online. Being seen as the go-to expert on your subject matter can increase your visibility, your stature within your industry and ultimately it will impact your compensation as well.
John feels like it is possible for anyone to become a digital influencer, however, he caveats this by telling us to get there, you must be willing to do the hard work required.
Sounds very similar to my conversation with Shane Purnell.
Web: IgniteVisibility.com/blog
Twitter: @JohnELincoln
YouTube: IgniteVisibility
Do you know what your online profile says about you?
