Katrina Collier | Social Recruiting | Employer Branding
Show Notes: http://ryanrhoten.com/katrinacollier
Today I welcome to the BRAND New You show Katrina Collier from WinningImpression.com
With knowledge gained from over a decade of in-house and third-party recruitment, Katrina teaches companies to use social media to gain access to their candidates directly on many social channels, such as LinkedIn, Google+, Facebook, and Twitter.
She has been recognized as a thought leader by social recruiting solution Work4 and is one of The 100 Most Influential People in HR & Recruiting on Twitter.
Katrina was named one of The Top 15 Recruitment Experts to follow on Twitter by Bond US and she has been quoted in The HR Review, Society for Human Resource Management, The Staffing Stream, and Cambridge University’s Strategies for Success.
Katrina completely understands what companies are looking for when trying to attract the best talent which means for the active job seeker or for even those of you who are passively looking, Katrina knows how to connect companies with candidates in this social recruiting age.
WHAT IS SOCIAL RECRUITING?
Social recruiting is a real thing. It’s not a fad or a buzzword. It’s quickly becoming the way top companies recruit talent.
Katrina defines social recruiting as simply using social media channels to recruit. However, it doesn’t replace the more traditional methods of recruiting.
If used correctly social recruiting will compliment a company’s recruiting process. However to implement it successfully within a company, employers must develop a strategy to find, engage and connect with candidates directly on social media.
HOW JOB SEEKERS CAN ENGAGE IN SOCIAL RECRUITING
Most recruiters will start their search for you on LinkedIn which has become the default starting place for recruiters.
However it's important to point out recruiters will use Google to search for you as well. The more savvy social recruiters will even look to the larger social sites such as Facebook, twitter, Instagram , Bechance, GitHub, StackOverflow, etc.
So what does this mean? You must have a good online reputation. Always remember this:
“Think through what you post. Ask yourself if you would you share it with your grandmother.”
If the answer to this question is no, then don’t post it. The one time you post something objectionable that's the time a recruiter will be looking for you.
Good social recruiters will search social sites that align with requirements of the position. As a candidate your job is to know which social sites you should be on, create a profile and starting sharing content.
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