Marketing your career is what Michelle Robin, founder of Brand Your Career is all about. She is a marketing professional with more than 19 years experience in product management, direct marketing, and graphic design.
At Brand Your Career, Michelle calls upon her professional marketing skills to translate business-to-business marketing to people-to-business career branding.
Michelle holds certifications as a National Certified Resume Writer, a Certified Professional Resume Writer, and she is a Member of the Professional Association of Resume Writers and Career Coaches.
Michelle wrote an article for Target Marketing Mag titled, Your Job Search is like a Marketing Plan. In the article, she compares 6 standard marketing tactics to tactics you can apply to any job search.
At a high level, the comparison comes down to having a plan. A company wouldn’t embark on a marketing campaign without a plan and you shouldn’t start a job search without one either.
This echoes the advice from so many guests on the podcast including Olivia Gamber.
To help you get started Michelle walks us through the 6 marketing tactics you can use when marketing your career in your next job search.
Web: brandyourcareer.com
Twitter: @BrandYourCareer
LinkedIn: Michelle Robin
If you want to become known in your industry, marketing your career is not optional, it’s a necessity and so is having a plan for your job search.
Marketers, good marketers that is, know the key to any successful marketing campaign is having and executing a detailed plan. The success of your job search is no different.
Always remember, you do in fact, sell your services, your skills, your knowledge to your employer. You’re not just an employee. You’re a brand and as such you need to be marketing your career
Do you know what your online profile says about you?
Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!
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