Shane Purnell is a 15 year plus veteran in the IT industry where he still works today.
While he loves what he does during the day, Shane’s passion lies in public speaking, online business and teaching others to get dialed into their inspiration and motivation.
So In his spare time, he is a blogger, a speaker and the host of the Platform Giant podcast.
On the podcast and his blog, Shane’s goal is to help you, build your own platform, so that YOU can stand head and shoulders above the crowd.
I asked Shane to describe what a platform is to him. For Shane, a platform is a means of gaining visibility, whatever that visibility may be.
Your platform provides you with the opportunity to influence others.
Shane sees a platform as the act of positioning, while positioning is how you want to be seen by the world, or what you want to be known for.
Both positioning and a platform require an audience and not just any audience it has to be one that you build through your message. Building your platform in this way will help people know, like and trust you.
And as we’ve said before, once people begin to know, like and trust your brand, your platform, they will begin to do business with you.
Getting to this point, however, will take some good old fashioned work on your part. You’ll need to know yourself and how you add value to the world.
In other word’s, you need to become self-aware. Shane is quick to point that getting to this point of self-awareness will not happen overnight.
Just like there is no shortcut to success, there is also not a short cut to determining your platform. You have to do the work. You have to become self-aware.
Web: shanepurnell.com
Podcast: The Platform Giant
Twitter: @platformGiant and @heyshanepurnell
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