Steven and Irene McConnell | Personal Branding | Arielle Careers
Today we welcome to The BRAND New You show Steven and Irene McConnell from Arielle Careers.
Founded in 2011 as a resume writing side gig, Steven and Irene have built Arielle into Australia’s #1 executive personal branding agency where they specialize in weaving together human resources and digital marketing.
Arielle has been featured by INC., Business insider, Smart Company and the Australian Institute of Management.
They offer a full suite of executive services designed to help clients with their classic identity such as resume writing and interview coaching, their digital identity including LinkedIn profiles, website design and business portrait photography, they will even assist with digital PR and social networks which could include media mentions and exposure campaigns.
They are passionate about building engaging, persuasive and intelligent brand offerings that help their clients stand head and shoulders above their competition.
YOU ARE A BUSINESS OF ONE
While Arielle Careers started as a side business writing resumes, Steven and Irene clearly have their pulse on the personal branding space.
They understand and exemplify what Tom Peters first assured back in 1997, each of us is a business of one. Arielle Careers will help you see yourself in this way.
Price Waterhouse Coopers has estimated that by the year 2022, which is only 7 years away, 2 out of 5 workers will be freelancers. In other words 40% of the workforce will be a business of one.
Now before you say “I’ve got a good job, with a good company, and I’ve got nothing to worry” please go listen to show 23 with Richard Kirby so you can be reminded that those days are past.
Job security is being replaced with employment security. Embracing yourself as a business of one and treating yourself as such, as Steven says during our discussion, is the best way for you to ensure your future employment security
