Today on the podcast, I welcome to the show Karen Tiber Leland president of the Sterling Marketing Group. At Sterling, Karen helps, CEOs, executives, and entrepreneurs build stronger personal, team and business brands.
Karen is the bestselling author of multiple books, including the one that will be the topic of today’s podcast, The Brand Mapping Strategy, she is a sought-after keynote speaker and has even been an actress with experiences in voiceover as well.
The Marketing Mastery Pyramid
In addition to the Brand Mapping Strategy, Karen has also developed a 3 step marketing mastery pyramid to help you understand at a high level the path you need to take as you begin to brand yourself. The three steps listed below are discussed in detail on today's show.
1 - Platform Development
2 - Brand and Buzz Building
3 - Thought /Industry Leadership
The Brand Mapping Process
During her work with individuals, Karen discovered that many of her clients were trying to define their brand using the classic elevator pitch. Karen realized that your brand is much deeper than an elevator pitch which is why she developed the Brand Mapping Strategy after several years of working with her clients. The Brand Mapping Process focuses on 7 core elements all of which we discuss in details.
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