Create is the third step intheDICE process. For our purposes,create means to evolve fromone’sown thoughts or imagination, as a work of art oraninvention.
On today’s show, I’m going tocoverthe 3 most commonly used types of content you need to becreatingin order to become known for what you know.
Content is created by youandevolves from your thoughts,imagination, your observations andyouropinion.
Content takes the form ofaudio,video and/or the text you publish on your website oranotherplatform in order to share your knowledge, thoughtleadership andexpertise.
In the words of JaneAnderson,from the Jane Anderson, Brand YouShow, you publish contentso wecan become known for what we know.
Your content will largelybecomposed of things such as posts,videos, presentations(thinkSlideShare), images, podcasts, eBooks,white papers,etc.
The content isinformative,entertaining and written in a manner that impartsknowledge tothose who consume it.
If you’ve ever read an articleonthe web, watched a video or read a downloaded eBook,you’veconsumed content. We consume content every day.
It’s content that drivestheinternet and its content we use to become known for whatweknow.
Do you know what your online profilesaysabout you?
Findout by taking my Online Brand Assessment.Discover your score andthe ways you can start to improve yourscore today!
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