Todd Lohenry | Online Reputation | Thought Leadership
Show Notes: http://ryanrhoten.com/toddstips
On today’s show I welcome back to the show Todd Lohenry from toddlohenry.com.
Todd’s first appearance on the podcast where we discussed thought leadership and online reputation management at a strategic level can be found HERE.
A thought leader himself , Todd’s passion is helping thinkers become thought leaders in their own right using a process he calls the elevation workflow.
When Todd was last on we walked through each of the nine steps in his elevation workflow at a higher more strategic level
This time we’re going to dive a little deeper and talk about the tools and apps Todd uses to help facilitate and execute the elevation workflow process.
Contemplate
Consider your avatar and how you can be in strategic alignment with your audience. This will help you speak their language and meet their expectations.
Tools to help determine your avatar’s language: Google search, Google Trends, and Google Adwords keyword planner. TIP: During a basic Google search scroll to the bottom of the page. There you will find additional more niche keywords and phrases suggested by Google.
Consume & Curate
The tools and applications used during the consume and curate steps can be the same. Todd uses them to divide content into four buckets; sites (website), searches (Google searches), sources (current thought leaders you follow) and someday maybe information.
Todd looks to RSS content readers to help both c
