Trevor Young | Reputation Revolution | PR Warrior
Today I welcome to the show the original PR Warrior himself, Trevor Young from TrevorYoung.me
Trevor specializes in PR, social media and content marketing. His blog, PR Warrior has been named one of the top 20 best business blogs in Australia.
He’s a keynote speaker, author, trainer and consultant who has worked with major blue-chip brands, startups, fast growth companies and individual experts.
Trevor is the author of the book microDomination: How to leverage social media and content marketing to build a mini-business empire around your personal brand. (affiliate link)
The examines the rise of a new breed of entrepreneur, one who is leveraging the power of the internet and social media to build their personal brand and grow their business on a global scale.
Trevor is also the Host of Reputation Revolution – the Do it yourself thought leadership and personal branding podcast.
Each week Trevor explores how you can strategically build influence, visibility and trust in today’s reputation economy.
The bulk of Trevor’s book centers around a concept Trevor describes as a micro maven. A micro maven is an expert who operates in a small niche on a global scale.
They utilize micro media to build to build their platform and brand very quickly. In the book Trevor highlights over 20 individuals he studied over the course of a couple years while he was formulating the concept of a micro maven.
While each of these micro mavens (Chris Borgan, Gary Vaynerchuck, and Darren Rowse for example) were operating in very different and distinct niches, Trevor noticed during his research seven characteristics that each one shared.
While the micro mavens he researched had been engaged in each of the seven characteristics for quite some time, Trevor did point out that it is possible for each one of us to become a micro maven.
But to do that, to reach that level of success we need to adhere to each the seven characteristics outlined below.
The 7 characteristics of a Micro Maven
2 - Power of Blogging
3 - Power of Social Participation
4 - Power of Relentless Giving
5 - Power of Building a Community
WRAP
The best way to reach Trevor is:
Twitter: @trevoryoung
