In the latest episode of The Anti-Social Chat Show, we discuss Bro Marketing.
In the show we cover:
➥ Bro Marketing – what it is and how to identify it in the wild.
➥ Eleanor uses the F Word (fu….nnels) and talks about unrealistic promises.
➥ Tara talks big houses and fast cars and why at heart she is a rock-steady Eddie.
➥ Eleanor gets hot under the collar about Boiler Room Operations and high-pressure sales tactics.
➥ Tara tells us about ‘getting to the ick’ and why she does not discount.
➥ We discuss why we don’t like ‘valued at’ prices and inflated, unsustainable brand strategies.
➥ We uncover friction points that stop the sale at the ‘add to cart’ stage and who the real winners are when it comes to funnel software and bro marketing tactics.
➥ Eleanor talks about scarcity, why it works and its real purpose (it’s not what you think).
➥ Tara tells us about binge buying, relationship marketing and why she is anti-funnel.
And lots more!
Over to you:
What are your thoughts about bro marketing’? Has it worked for you? Love it, hate it? Would love to know your thoughts.
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Find Eleanor at Kreatív Copywriting
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