Diablo: Immortal was announced at BlizzCon, and the fans were not happy. And the press was, frankly, way too earnest in calling these fans toxic, entitled, etc. while letting Blizzard completely off the hook with a disastrous rollout. Yes, there is toxicity in fandom, but they have been born in large part from the shunning legitimate, critical, reactions from fans and a neutered press. It's a very small-scale, less-consequential, version of what's happening in our free press, in the once civil discourse and free exchange of ideas in an increasingly open social sphere. By silencing all criticism, companies like Blizzard are more inclined to make ill-informed decisions like rolling out an iPhone game at Blizzcon, and to illicit angry reactions from fans who feel robbed. And while you can silence them, that only gives more power to the real trolls. It's a vicious cycle, one which we would all benefit from stopping.
For more on how the silencing of legitimate criticism leads directly to toxic fans (and poor decisions by creators), check out this great article by David Uzumeri: https://medium.com/@DavidUzumeri/road-to-comicsgate-a-comics-industry-event-in-too-many-parts-31de57dd2c29
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