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Today we chat with Melinda Jacobs. She’s a gamification expert and has been working on the field and speaking at conferences for over ten years.

She’s founded and is now CEO of Perkio, a company tackling culture and wellbeing inside organizations.

Our chat hits on topics like ethics and responsibility when creating engagement, the things UX needs to learn from gaming and how storytelling can be what makes or break your product today.

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Remember that you can watch Melinda's talk in the online version of HATCH Conference on September 8th. Get 15% off with the code HATCHDESIGNTALKS in our website www.hatch.berlin.