In this product management podcast, we deep dive into experimentation and hypothesis testing. Learn when and how to use techniques like A/B testing, multivariate testing, usability testing, and surveys to validate product ideas.
Key Highlights:
A/B testing allows comparing two versions of a product to see which performs better (0:42)
Define goals and exit criteria before starting an A/B test (10:54)
Multivariate testing allows testing multiple variables at once (13:59)
Usability testing provides qualitative feedback by observing users (17:49)
Surveys can help quickly validate interest in potential features (25:26)
Have an experimentation mindset and focus on data (36:22)
0:00 - Introduction
0:42 - Why experimentation is important
2:15 - A/B testing examples and pitfalls
8:12 - Multivariate testing examples
13:47 - Usability testing examples
18:03 - Other types of testing
25:08 - Bad times for testing
27:23 - Experimentation for backend systems
31:19 - Generating hypothesis ideas
34:58 - Tips for successful experimentation
Follow us on:
Spotify: https://anchor.fm/everythingproduct
Learn more about the hosts:
Phani - [https://www.linkedin.com/in/phanivuyyuru]
Srinath - [https://www.linkedin.com/in/skotela/]
Sid:
LinkedIn - [https://www.linkedin.com/in/sidsaladi/]
Newsletter - [https://sidsaladi.substack.com/]
Twitter - [https://mobile.twitter.com/Sidsaladi]
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Tags:
#productmanagement #expérimentation #abtesting #multivariatetesting #usabilitytesting #hypothesis #hypothesistesting #analytics #data
