Nir Eyal is an investor, consultant, public speaker and bestselling Author of "Hooked" and "Indistractable." For most of his career, Nir has worked in the video gaming and advertising industries where he learned and applied (and at times rejected) the techniques used to motivate and manipulate users. Now, he writes to help companies create behaviors that benefit their users while educating people on how to build healthful habits in their own lives. He writes, consults and teaches about the intersection of psychology, technology and business. I had the privilege of sitting down with Nir to discuss his two books, identifying distractions and how you can become indistractable.
