The Digital Loop S03E13
Hosted by Paul Papadimitriou & Ivan Hernandez
Immersive Advertising
What’s beyond engagement when it keeps failing in the war of attention? Immersion, an appeal for a deeper sense of storytelling. Paul and Ivan debate about the possibilities and the dangers of such a paradigm.
More: http://www.thedigitalloop.co/s03/e13-immersive-advertising
