For 21 years, Howard Behar led Starbuck’s domestic business as President of North America and was the founding President of Starbucks International, opening the first store outside of North America in Japan. He served on the Starbucks Board of Directors for twelve years before retiring. Howard's career in business spans over 50 years, all in consumer-oriented businesses, and most recently as a speaker, advisor, mentor and bestselling author. The author of the classic It's Not About Coffee, a guide to leading by putting people first, and The Magic Cup, a parable about the power of personal values, he now travels the world speaking to leaders, organizations and students. His wisdom, generosity and level of integrity have had a profound impact on thousands of people who have been touched by his example, books and speaking. Tune in to hear Howard's expertise on leading in hard times, building good culture, working in the people business and constantly being a student.