You’ve got the templates. The rebrands. The one-off coaching sessions. The endless podcasts. And yet… you’re still stuck. Here’s the hard truth: more strategy isn’t going to fix the problem. In this episode, I’ll share the story of hiring a sobriety coach — not for alcohol, but for discipline — and why identity work, not just strategy, is the true lever for growth. If you’ve been throwing spaghetti at the wall with business tactics, this conversation will change the game.
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