In this episode of the Marketing Boost Solutions, Captain Marco interviews Justin Chen, founder of PickFu who shares the power of data-driven decision-making. If you have ever wondered how to get fast and reliable feedback from real people. Justin explains how PickFu, a polling platform, allows users to test different versions of their creative work and make data-driven decisions. Whether you're an author looking for feedback on book titles or a small business owner wanting to improve your marketing, this informative podcast episode will give you valuable lessons on gathering feedback from unbiased strangers and making informed decisions before investing time and money into your next project.
Find out more about Justin Chen below:
Websites:https://www.pickfu.com/
LinkedIn: https://linkedin.com/in/justinchen
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Timestamps:
[00:04:53] Marco discusses the diverse range of businesses that use Marketing Boost, including solopreneurs and local businesses.
[00:07:41] Founder of PickFu Justin shares the story of how he and his college roommate started PickFu and how it grew organically over time.
[00:11:29] Justin explains how their market research tool works, using the example of a single-question survey to gather feedback on book covers.
[00:12:28] Justin discusses how their platform brings in a panel of people who match specific criteria, such as dog owners or male coffee drinkers, to provide feedback on various topics.
[00:14:33] Justin explains the different use cases for their market research tool, including authors using it for book titles and covers, real estate agents for listings or flyers, and their own team using it for marketing materials. He also highlights the benefit of getting feedback from strangers who are not biased and can provide honest opinions.
[00:22:39] Justin Chen discusses how PickFu, a service that provides feedback on creative designs, has become their sole focus and is expanding into different industries, including authors, e-commerce businesses, and gaming companies.
[00:27:48] Using the Amazon mockup generator to create fake Amazon search result screenshots for testing against competition.
[00:29:46] Exploring options to target specific demographics and behavioral attributes, such as gender, age, income range, and location.
[00:34:24] Highlighting the common feedback from customers that the winning creative was not what they initially expected, emphasizing the opportunity cost and potential impact on [00:36:22] Agencies use polls during client meetings to prove the effectiveness of their work and come out on top.
00:37:51] Using PickFu allows marketers and small business owners to test ideas before investing time and money in campaigns, ads, and product development.
[00:40:10] It is important to constantly talk to customers, including those who don't convert, to understand why certain offers or services may not resonate with them.
