Episode 90: Behind the Scenes of Our Latest Launch
In this episode of The Pursuit of Badasserie, we take you on a deep dive into the intricate and chaotic world of our recent live launch for one of our signature programs, the Badass Amplifier (the BA). If you ever wanted an unfiltered look at the extensive preparations, strategic decisions, and real-time adjustments that are a part of an intensive three-week marketing campaign, then this is your podcast. We discuss the effectiveness of our strategies, the obstacles we encountered, and the valuable lessons we learned along the way. This candid conversation is packed with insights for anyone interested in the nitty-gritty of successful product launches and the realities of hyper-focused selling. Let’s get after it!
In this episode, we discuss:
Introduction to the Launch
Overview of the Badass Amplifier (BA) program
Explanation of what a launch is in the context of a marketing campaign
The Launch Experience
Behind the scenes of the live launch process
The intensive three-week marketing campaign
Strategies used across 18 social media platforms
Marketing and Sales Strategies
Differences between this launch and previous ones
The role of hyper-focused marketing and sales
Impact of investing in Jasmine Starr’s “Your Best Launch Ever” program
Team Dynamics and Support
Contributions of team members during the launch
Transition to the Kajabi platform for the BA program
Managing other business activities simultaneously
Key Learnings and Takeaways
Personal sacrifices and concessions during the launch
Importance of tracking and analyzing results
Adjustments for future launches, including affiliate support and email platform preferences
Success Metrics and Results
Registration and attendance numbers for master classes
Email open and click-through rates
Conversion rates and overall success of the campaign
Personal Reflections
Amanda’s experience with social interaction and managing energy
Lynn’s learnings on supporting affiliates and platform preferences
Future Plans
Excitement and plans for the next launch
Continuous improvement and learning from each launch
The philosophy of launching before everything is perfect
Tune in to hear our candid reflections on the launch journey, the highs and lows, and our plans for future successes (SPOILER ALERT)!
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