Episode 80: Building a Winning Marketing Strategy with Alicia Branham
In this episode of The Pursuit of Badasserie, we welcome Alicia Branham, a marketing powerhouse whose journey to success is anything but conventional. Alicia shares her story, beginning with her early years, which included a move to Uruguay, and how these experiences shaped her into the creative force she is today.
The episode dives into Alicia's approach to marketing, emphasizing adaptability, automation, and the power of artificial intelligence. Alicia shares insights on how to build a strong personal brand, create engaging marketing content, and leverage AI to enhance business operations. She also talks about the importance of having a marketing budget and how crucial it is for small businesses to invest in their marketing efforts.
Alicia's story is a testament to taking risks, embracing change, and betting on yourself. The hosts highlight the unique perspective Alicia brings to the marketing industry and discuss the benefits of having a diverse team and a customer-focused mindset.
The conversation is filled with valuable advice for entrepreneurs, business owners, and anyone looking to build a brand in a challenging industry. Alicia leaves listeners with a key takeaway: don't be afraid to take risks and invest in yourself. If you fail, get back up and try again. The journey to success may not be easy, but it's definitely worth it.
Let’s get after it!
In this episode, we discuss:
Introduction of Alicia Branham: Lynn Howard and Amanda Furgiuele introduce Alicia Branham, a marketing powerhouse who has a unique journey from her early life to becoming a successful marketer.
Alicia's Background:
Grew up in the United States, then moved to Uruguay during her formative years.
Early interest in art, despite limited resources at Catholic school.
Transitioned to graphic design after discovering the potential of computers in the 1990s.
Alicia's Career Journey:
Started as a file clerk and moved into graphic design.
Worked for a valve manufacturer, learning the ins and outs of the business.
Eventually started her own marketing business, focusing on industries like HVAC, pipes, valves, and fittings.
Built a successful business serving small business owners, emphasizing the importance of niching down in marketing.
Challenges and Opportunities:
Navigating a male-dominated industry as a woman.
The importance of having a marketing budget and investing in marketing efforts.
Using AI and automation to streamline business operations and marketing processes.
Building a Strong Personal Brand:
The impact of building a personal brand and staying top-of-mind on platforms like LinkedIn.
The importance of creating unique and engaging marketing content.
The Value of Teamwork and Delegation:
Alicia’s approach to business, emphasizing teamwork and delegating tasks based on individual strengths.
Avoiding dilution of focus by ensuring that people are working within their zone of genius.
Key Lessons for Entrepreneurs:
The importance of taking risks, embracing change, and betting on yourself.
The need for adaptability and learning from mistakes.
The value of asking for help and putting yourself in environments where you can learn and grow.
Final Thoughts:
Encouragement for entrepreneurs and small business owners to pursue their goals and not be afraid of failure.
Insights into the significance of having a supportive team and a customer-focused mindset.
Find Alicia:
Visit our website https://www.getbran.com/ and book a call with me so we could talk about offers and services!
Instagram: @the_real_aliciabranham, @branmarketing
Make sure to subscribe to our YouTube or Spotify and leave us a review!
Like the show? LEAVE US A REVIEW wherever you listen!
Have a question? CONTACT US at info@thepursuitofbadasserie.com!
Want to sponsor us? Find out how HERE.
