Episode 48: Copywriting and Brand Storytelling with Val Casola
In today’s episode of The Pursuit of Badasserie: The Podcast, we welcome the amazing Val Casola, a copywriter and brand storyteller for service providers. Val is here to drop some copy wisdom on us, folks! She helps female entrepreneurs ditch the DIY messaging and get their brand words aligned with their badass selves.
Val breaks down the importance of storytelling in copywriting, blurring those lines between creative writing and copywriting like a boss. She even shares practical advice on integrating your client's voice into your messaging and provides actionable tips for business owners to enhance their copywriting skills.
Plus, catch Val’s pro tips on consistency, brand messaging guides, and speaking your ideal client’s language. Let’s get after it!
In this episode, we discuss:
Meet Val Casola
The difference between writing and copywriting and the blurred lines
Inspiring others to take action
Logic vs emotion
Creative elements in copywriting
Elicit emotion
Adjusting language based on your industry
Creating a brand messaging guide
How you show up consistently
Tapping into the customer’s feelings
Voice of the customer
Suing client data to integrate into storytelling
Copywriting tips for business owners
The hero’s journey
Client motivation
Self-censorship and perfectionism
Adapting and changing your brand
Growing as a person and a business
Self-reflection
Identifying how you want to make your client feel
Thinking outside the box with catchphrases and emojis
Infusing personality and voice into your copy
Content writing vs. copywriting
So, if you're ready to level up your copy game, don't miss this episode. If you want to connect with Val Casola and snag her free Voice of the Customer Research guide, you can find her on Instagram (@ValCasolaWrites) or hit up her website (ValCasola.com).
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Have a question? CONTACT US at info@thepursuitofbadasserie.com!
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