The Pursuit of Badasserie: The Podcast
Episode 122:Mastering the Price Increase: Strategies for Confidence and Client Retention
In this episode of The Pursuit of Badasserie, we dive into one of the most challenging aspects of running a business: raising your prices. We break down the mental blocks that often hold us back from increasing our rates and share strategic tips for doing so without losing clients.
Here’s what we cover:
Why justifying a price increase can backfire, and how to present it with confidence.
The importance of getting our sales teams on board with price changes and how that can impact our bottom line.
A discussion on the psychology behind price perception and how to avoid projecting doubts onto our clients.
Practical advice for announcing price increases to current clients, including offering limited-time opportunities to lock in old rates.
Amanda’s strategic approach to pricing evaluations, and how making this a regular part of our business plan can ensure continued success.
Real-life examples of price increase stories—both good and bad—that give us insights into what works and what doesn’t.
Plus, we’d love to hear from you! Have you recently raised your prices? Are you struggling to do so? Let us know, and we’ll help you work through it.
If we’ve been hesitating to raise your prices or want to make the process smoother, this episode is a must-listen!
Resources Mentioned:
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Join the Conversation:
Share your price increase stories with us, or let us know your pricing blocks! We’d love to help you through them.
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