Episode 56: Mindset, Money, and Marketing with Cienna Kopischke
In this engaging podcast episode, we dive deep into a conversation with the inspiring Cienna Kopischke, a multi-six-figure business coach with a unique journey that started with aspirations of becoming a corporate attorney. Cienna shares her experiences, from navigating different career paths and facing challenges during pregnancy to founding Your Life Travel Club and later transitioning into a social media management agency.
The discussion unfolds into Cienna's transformation into a business coach, where she candidly discusses personal challenges and emphasizes the critical role of mindset in overcoming limiting beliefs. Cienna provides valuable insights into scaling a business through effective marketing and sales strategies, stressing the importance of starting with a solid strategy and setting realistic goals.
One of the key takeaways is Cienna's approach to tracking data and understanding client behavior, coupled with the reminder to treat clients as individuals rather than mere sources of revenue. The conversation touches on ethical sales practices and the significance of authentic connections in business.
Throughout the podcast, Cienna encourages entrepreneurs to play big, aiming for mega-corporation results while balancing the importance of family time. This podcast is a must-listen for anyone seeking practical advice and inspiration in the world of entrepreneurship.
In this episode, we discuss:
Cienna's background as a multi-six-figure business coach
Discussion on Cienna's journey, starting from wanting to be a corporate attorney
Cienna's experiences with education, travel, and different career paths
Challenges faced during pregnancy and the impact on her business, Your Life Travel Club
Starting a social media management agency after facing difficulties
Transition to becoming a business coach
Sharing personal challenges and relatable experiences
The importance of mindset in business and overcoming limiting beliefs
Cienna's perspective on scaling a business using effective marketing and sales tactics
Advice on starting with a strategy and understanding realistic goals
Cienna's approach to tracking data and understanding client/customer behavior
Importance of treating clients as humans, not just as dollar signs
Discussion on ethical sales practices and the importance of authentic connections
Cienna's insights on the non-sexy but crucial aspects of sales and marketing planning
Encouragement to play big and aim for mega-corporation results
Closing thoughts and encouragement for business owners to focus on family time
Find Cienna:
https://ciennakopischke.freshlearn.com/instagram
@ciennakopischke
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