Episode 32: Sales Scripts
You may love them or hate them, but scripts are an integral part of your sales system (whether you know it, or not). Not only do they serve as a roadmap to effective communication, but they also provide the structural framework and guidance you need to ensure consistency, efficiency, and yes, easier-closing sales deals.
We love sales scripts for so many reasons–consistency, professionalism, trust-building, training tools, message improvement, objection navigation, etc–and if you use them correctly, they can be incredibly powerful.
Let’s break down the controversy behind sales scripts, today on The Pursuit of Badasserie: The Podcast!
In today’s episode, we talk about:
Telemarketing
Rinse and repeat
The downside of telemarketing
The script is not your enemy
Product conviction
The benefit of bullet points
The purpose and design behind sales scripts
Fear of the robot
Cutco cutlery and product presentation
Myths of scripts
Controlling
Authenticity
Scripts are used for more than just selling
Creating fundamentals
It should feel like you
Giving yourself the support you need in your business
Quotas
Smiling and dialing
Building rapport and charisma
It’s so easy to get off topic
What scripting is and isn’t
Cold calling
Can be used all throughout the sales process
Sales conversation template
Understanding what went well in your sales conversations
Common links
Developing your own sales template
Getting comfortable
Training people how to treat us
Training your people
Networking event tips
Cohesive language
The efficiency of scripts
Gaining energy back
Taking the prospect on a journey
Progress over perfection
Action steps
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