Episode 43: The Power of Publicity with Christina Lenkowski
Welcome to another exciting episode of The Pursuit of Badasserie: The Podcast with Lynn and Amanda. Today we are so excited to welcome Christina Lenkowski of Publicity by Christina as our guest. She's not your average entrepreneur; she's a publicity strategist with a wealth of experience in the online world and a background in PR agencies. Christina is the founder of Publicity by Christina, where she works her magic to help authors, thought-leaders, and business coaches establish credibility, expand their audience reach, and consistently create client-winning, product-selling opportunities through aligned podcast appearances.
In fact, Christina and her dedicated team have an impressive track record, securing her clients with over 250 podcast recordings on some of the top shows in the industry. We're talking about big names like "Enneagram and Coffee," "The Online Business Show with Tyler McCall," "Her Empire Builder," and many others. So, if you've been wondering how to take your 5 or 6-figure business ventures to the illustrious realm of 7-figures, and transform your brand from being the "best-kept-secret" to the "go-to-expert," then you're in for a treat today.
We'll delve into the power of publicity and learn from Christina's insights and strategies. So grab your notepads and get ready to unlock the secrets of turning your dreams into reality through the art of strategic publicity.
So whether you're a budding entrepreneur looking to skyrocket your brand or an established business owner aiming for that 7-figure milestone, this episode is packed with valuable insights and practical advice that you won't want to miss. Let's dive right in and learn from the best in the business.
In today’s episode, we discuss:
An explanation of what “publicity” is and what it means for entrepreneurs
3 buckets of marketing - owner, earned, and paid
Consumers believe earned media 70% more than any other marketing
Creating trust
Getting in front of other people’s audiences
The importance of relationships in business
What people don’t realize about getting on podcasts
Spray and pray method
Benefits of hiring a publicist
Mindset shifts for entrepreneurs looking to be on podcasts
Slowing down
Realizing what’s realistic
Goals and Dream shows
Behind the scenes of entrepreneurship and hitting it big
Becoming a Better Guest
Consistency
Moving from 6 to 7 figures
Leverage everything
Creating content from podcast appearances
Gaining 10 pieces of content from each podcast episode
National Press Releases
The importance of SEO
The difference between having a podcast vs. guesting on a podcast
Best-kept secret to go-to expert
Using support to get things done and prioritizing
If you build it they will NOT come
Putting yourself out there
Getting scrappy
Rejection and the worst-case scenario
PR vs. a Marketing Coach
Building long-term relationships
Messaging
Profitability
Taking risks
You can do this!
Christina’s Links:
http://publicitybychristina.com/
http://www.podcastpublicityquiz.com
https://www.instagram.com/publicityxchristina/
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