In this episode of The Pursuit of Badasserie, we introduce the REFRAME Framework, a strategic reset process designed to help entrepreneurs regain clarity and direction before they take action. If you’ve ever tried to “push through” a tough season only to feel more scattered, overwhelmed, or stuck — this episode is for you.
We break down why strategic resets aren’t about starting over — they’re about stepping back, getting honest, and realigning your business with what’s actually working now. REFRAME pairs perfectly with our tactical RESET framework, giving you a full system for recalibrating your business and your leadership.
Key Takeaways
You’ll learn how to:
Honestly assess your current state without justification
Identify what’s working and what’s holding you back
Choose fewer priorities with greater impact
Redefine success based on your current capacity
Align your identity with the actions needed to scale
Move with intention instead of overthinking
Embed lessons to prevent repeating the same mistakes
This episode is for entrepreneurs who are ready to stop managing chaos and start leading with clarity, confidence, and momentum.
Strategic resets are about clarity, not chaos
Reality checks require separating ego from business performance
Depth beats breadth: focus on 1–3 priorities per quarter
Success must evolve with your season and capacity
Identity must shift before strategy can scale
Reflection + documentation prevents repeating the same cycle
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