Episode 74: The Strategy Behind Strategic Alliances
Welcome to The Pursuit of Badasserie: The Podcast and our very first episode in the same room! Normally, we broadcast internationally, but today we are both in Bangkok, Thailand and bringing you all the knowledge about strategic alliances or strategic partnerships!
In this podcast episode, we're diving deep into what makes strategic alliances tick and why they're absolutely crucial for growing your business. We'll chat about how these partnerships are like secret weapons for expanding your reach and tapping into new opportunities. From shared goals to trusty communication, we'll break down the key ingredients that make these alliances work. So kick back, tune in, and join the conversation on why teaming up could be the game-changer your business needs to thrive in today's competitive world.
In this episode, we discuss:
The difference between strategic alliances, strategic partnerships, and referral marketing
Relationship building
Building momentum
What to look for in a strategic partner
Aligning values
Making the time for strategic partners
Adjacent business connections and competitors
Leveraging
Putting in the work
Examples of strategic alliances
How Lynn & Amanda are both partners and strategic alliances
Holding each other accountable
Begin proactive in your strategy
Helping you expand
Tit for tat myth
Referral relationships
Giving back, the Giver’s Gain
Understanding each other’s needs
How can you support each other?
Educating your team/alliance
Nurturing relationships
Finding the right people
Learning and growing together
The importance of communication and accountability
3 to 5 to thrive
Strategy vs Fan Clubs or Friends
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