Episode 71: Understanding SEO Strategy with Gresham Harkless
Join us for an insightful episode as we explore the intricate world of digital marketing, SEO, and web development with Gresham "Gresh" Harkless Jr., the visionary founder behind Blue16 Media and CBNation. In today's fast-paced digital landscape, establishing a thriving business requires more than just a great idea—it demands a strategic approach to marketing and online presence.
With a wealth of experience in leveraging media and technology to effect positive change, Gresham Harkless brings invaluable insights to the table. Through Blue16 Media, he has empowered countless businesses to harness the power of digital marketing, offering a comprehensive suite of services ranging from web design to SEO solutions. At the core of his philosophy lies the belief that every organization is inherently a media company, capable of strategically utilizing marketing tools and platforms to achieve their objectives.
In this episode, we discuss the essential strategies for building a successful, sustainable business in today's competitive landscape. From the foundational principles of SEO to the nuances of web development, our conversation explores the vital ingredients necessary for long-term success. Whether you're a seasoned entrepreneur or a budding business owner, this episode promises to equip you with actionable insights and proven techniques to elevate your brand's online presence and drive tangible results.
Join us as we unravel the mysteries of digital marketing alongside a true industry expert. Tune in to gain invaluable knowledge and unlock the potential of your business in the digital age. Let’s get after it!
In this episode, we discuss:
Gresham’s start in selling newsletter subscriptions
The shift into traditional digital marketing
Getting in the door
Being open to opportunity
Being the smartest person in the room
Finding your superpower
The entrepreneurial spirit and creativity
Embracing the naivete
Working from passion
Blogs, podcasts, and videos…and leveraging technology
What does success look like?
Unrealistic expectations
SEO strategies
Repelling the wrong clients
CEO hacks from Gresham’s podcast
Focusing on your “zone of genius”
Leaning on others
The power of networking (and a shout-out to BNI)
Finding a community of like-minded entrepreneurs and people who support you
The people part of marketing
SEO at its core
Tapping into your creativity
Find Gresham:
I AM CEO Podcast - http://iamceo.co
GET THE FREEBIE: http://cbnation.co/iamceo3
Like the show? LEAVE US A REVIEW wherever you listen!
Have a question? CONTACT US at info@thepursuitofbadasserie.com!
Want to sponsor us? Find out how HERE.
