In this episode, we invite Yonason Goldson. Yonason is the director of Ethical Imperatives, LLC, working with leaders to create a culture of ethics that builds trust, sparks initiative, and inspires passion. He’s a keynote and TEDx speaker, trainer, coach, and community rabbi, as well as a repentant hitchhiker, world traveler, former newspaper columnist, and retired high school teacher in St. Louis.
What you will learn:
- What is a repentant hitchhiker
- Yonason’s fear of speaking
- His first book and the first time he wrote
- The misconception in our culture
- Choosing between what is ethical and profitable
- Difference between ethics and integrity
- Is it tough to train people in ethics
- How Yonason feels when he gets feature requests
- Yonason’s new book: Grappling With The Gray
Mic Drop Moments:
🎤 Yonason at (06:13) - Ethics builds trust. Trust inspires loyalty. Loyalty generates passion and passion drives productivity. So if you create a culture of ethics, you’re automatically going to be successful.
🎤 Yonason at (06:46) - We live in a culture that tries to convince us that we have to choose between being good and being successful. That’s a poisonous misconception because everything is about the relationship.
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Get in touch with Yonason:👉 https://www.linkedin.com/in/yonason-goldson/
Get in touch with Trevor Houston:👉https://www.linkedin.com/in/trevorhouston/
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Separately and independently from the WYK Show, Trevor Houston and Mark Elder are licensed financial professionals offering insurance and financial products through various carriers. For more info, visit 👉 https://www.ClearPathWealthStrategies.com