In recent podcasts, I've mentioned the fact that I'm moving more and more into the content marketing strategy space.
Yes, I'm still doing the copywriting stuff - along with the help from other high-quality copywriters - but I'm keen to put more weight behind the strategy side of things.
Because if you don't have a marketing strategy in place before seeking assistance from a copywriter for your website copy, blogs, email sequences, whatever - you're at risk of purely ticking a box and not actually achieving what you set out to do.
And that's attracting and retaining more clients, right?
But I realise that some people have no idea what I mean by the words 'content marketing'.
This episode is well overdue - and I apologise for that.
So today, I'm going to break it all down and explain what content marketing is - and how it works in your health and wellness business.
Let's jump in!
Show Notes: https://www.writetimemarketing.com.au/ep69-leanne-shelton-content-strategy-101/
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