His years of medical experience and training soldiers in the army means Ian Sadler is no stranger to getting groups of people motivated to do hard things. So, gathering a group of podiatritsts together to communicate the consistent message that Podiatrists are the 'go to people' for anyone suffering foot pain like plantarfaciitis was something he was happy to do. The phrase 'herding cats' comes to mind, but he took it on and with the help of some of his podiatry buddies Andrew Ayres, Ben Lumley and Marketing expert Jill Woods they took on the challenge to do just that in 2018/19.
We are doing it again in 2020, in this podcast I talk to him about how he goes about fixing the cases he sees and his advice if you have plantarfasciitis that isnt settling after 3 weeks of trying.
