The following is a conversation with Ed Traversari. He is a professor in the Sports, Art, and Entertainment Management Program at Point Park University. Prior to teaching at PPU, he spent 35 years of his life as a music promoter and director of marketing for DiCesar Engler, the legendary music promotion company in the heyday of rock’n’roll in Pittsburgh. You can see him featured on “Behind the Stage Door” at https://richengler.com/. Enjoy!
