Brands that build consumer trust through personalized and consistent experiences that make consumers' lives easier, focus on delivering with transparency and authentically tell their stories will likely continue to win with consumers.
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We deep dive into this with Vanshika Mehta, Brand Strategy Consultant and Communications Strategist. Vanshika enables first-time and legacy D2C & Tech founders to create memorable brands through Brand Strategy, Storytelling, MarComms and Copywriting.
Takeaways
1. Why do D2C founders need to have a solid brand strategy framework?
2. The big debate - performance vs brand and which one to pay importance to in the early stages.
3. How to pitch your story with known frameworks that work?
4. How can your website convert or lose your customers?
5. How to create memorable packaging for your D2C brand?
About Vanshika Mehta
Born and raised in Dubai, graduated from Northeastern University in Boston in 2016, moved to India in 2018, quit her job in November 2019, and started my consultancy in 2020.
She has worked with D2C, SaaS, Tech (FinTech, EdTech, HealthTech, InsurTech, HRTech) and E-Commerce companies for the last two years.
Some brands she has worked with:
PayU, HROne, Souled Store, Saiyarti, HYPD, Swiggy, Benny's Bowl, DiscoverFIN, Airmeet, Mentza, Heads up for tails, CREEK, HeyCloudy, OriginsNutra, Divertica, Solethreads, Kaeros, Skill Prodigy, ShopWorx, Crater.Club
... and more!
Some achievements
Crossed 100K+ followers on Linkedin
Picked as Linkedin Top Voice, NextGen Creators amongst 20 creators
Accepted into the Linkedin Creator Program
Listed on the 'Top 30 Women in Content: The Ultimate List for 2022' by Pepper Content
