Description

The post-purchase experience is critical to driving customer loyalty, retention, and, by extension, a brand’s long-term success. Personalization, segmentation, building brand advocates, cross-sell or upsell products, and storytelling across all channels become some of the important aspects to build post-purchase customer engagement.

This podcast is powered by ⁠Lifesight⁠.

We deep dive into how DTC brands fuel these strategies with Divya Shah in this podcast.

Takeaways

• How to go about building your personalization engine?
• What kind of personalized messages should one send to their customers? What works and what doesn't work?
• How do you drive storytelling in your post-purchase emails to your consumers and how impactful can you drive that campaign with your customers?
• What sort of strategies that a DTC brand can adopt for building strong customer loyalty?

About Divya Shah

Divya Shah is a brand and content strategist; with industry experience of over 2 years. She has worked across 8+ industries. Some of them are D2C, SaaS, academia, perfumery, fintech, ed-tech, and many more.

Divya started her journey as a content creator on LinkedIn, building a community of over 50K+ followers in 1.5 years.