Join us for an episode of insightful conversations with Kavita Yajnik, the Co-Founder of Spicta, brought to you by DTC Drive powered by Moda.
A new age Oral Hygiene brand, Spicta, puts the health of its consumers and the planet first. Spicta is putting in efforts to be the pioneers of Sustainable Oral Care in India by becoming 100% plastic neutral and allowing their customers to opt-in for carbon neutrality. Spicta is a perfect example of a Gen-C brand as they make an effort to solve problems that their consumers weren’t inherently thinking about - people don’t usually associate oral care with carbon emissions. This discussion explores how brands can incorporate sustainability into their business in multiple ways, and how they can do so by making it fun and sexy.
We also dwell into the personal experiences that have shaped the founder's passion for sustainability. Kavita shares the challenges and triumphs she faced in building an oral care brand that is both sustainable and successful. Challenges Kavita faced in building Spicta, tools they use, strategies which has worked being DTC.
So, get ready to tune in and be inspired as we combine the power of storytelling with sustainability!
