81% of Americans are set to buy from a DTC brand by 2023. However, a lot of DTC brands have been struggling with a huge rise in acquisition costs, unable to repeat their first customers and also faced with huge shipping. So how do they understand increasing their margins, what kind of growth strategies should they apply to get ahead in the market and also create an impact on the customer's lifestyle.
We deep dive into this with Rohit Maheswaran, Co-founder of Lifesight .A creative technologist with 15 years of experience in developing web and mobile applications for enterprises and consumers. More recently, he has been building data products for brands and enterprises that need "fuel" to grow their business.
His passion is using design, technology and data to create solutions that solve problems in a mobile-first and data-driven world. Currently runs Moda, a customer data and engagement platform designed for DTC brands.
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