Having a great online course is every online teacher’s dream. The goal is to pass valuable skills and information to your community and help them solve their problems, as well as find answers to their questions. Now that you have that online course, here’s a lesson on how to reach out to your prospective students and increase sales.
In this lesson, we're learning about A/B testing so that you can improve your sales and the effectiveness of your courses community and teacher websites. We’ll go over what it is and why you would use it. We’ll also learn how to perform A/B testing using an example.
Challenges course creators can face if they don’t use A/B Testing:
• You may experience little or no growth in your business
• You may not attract more sales to your online course business
• You’ll never know if your webpage would perform better with a new process
• You’re not trying something new, and you’ll keep getting the same result in your sales
• You won’t improve your sales, content and experiments across all your businesses
Tips on A/B Testing:
• Pick out an area that's a problem where you’ll test a new process.
• Make sure you have some basic stats before testing
• Do an experiment, let it run for a month and check the outcome
• You have to keep leveling up different parts of your online course business to get better sales
• Try out different processes for your online business to know the one that performs best
For more details and tips check out the full writeup at:
https://www.artsycourseexperts.com/a-b-testing-for-creative-course-teachers/
If you have any feedback or questions, let us know in the comments.
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We help creative teachers build, operate, and grow their online courses by helping them with marketing, content, technology, and operations.
Hope this helps you teach a little bit smarter!
- The Artsy Course Experts team
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