Making your checkout process easier is necessary for the life of your online course business. The easier and safer it is for students to checkout, the better they trust your course business. In this lesson, we’re going to analyze the e-learning checkout process. So how do customers turn into students when they go to your website, course, or community and actually pay and check out then buy that service you offer?
Problems course creators can encounter if they don’t use the checkout process:
• It can complicate the purchasing process for customers
• It can make their customers feel less secure
• It gives the customers fewer options to choose from
• It reduces conversions on their website, community, service, or product
• It leads to the loss of customers to other competitors
Here are a few tips you should have in mind when preparing checkout process:
• Always set out the features of your courses and the problems that could be solved when students buy your course
• Including testimonials, reviews, and ratings in your checkout process will encourage students to buy your course
• Ensure your checkout process is mobile friendly
• Add an email or a page where your prospects can reach out to you when they have a challenge or problem
• Consider having a free course before the main course
For more details and tips check out the full writeup at:
https://www.artsycourseexperts.com/analyzing-e-learning-checkout-process/
If you have any feedback or questions, let us know in the comments.
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