In the creation of online courses, using Google Analytics is not just an option; it's a necessity. Online course creators face unique challenges when it comes to measuring and growing their courses, engaging with their community, and optimizing their teacher websites. This is where Google Analytics comes into play, offering invaluable insights and data-driven solutions to help online course creators thrive in the competitive online education landscape.
In this lesson, we're going to learn about Google Analytics, the next version called GA4, so that you can measure and grow your courses, your community, and your teacher website. We'll go over the latest Google Analytics called GA4, what it is, why you should use it, how to use it, an example, and a recap.
Challenges online course creators can face if they don't use google analytics:
• Difficulty in understanding where website traffic is coming from and how visitors are finding the course.
• The sizing of elements can cause issues, with some appearing disproportionately large while others may become minuscule.
• It can hinder efficient scrolling and disrupt the flow of consuming course material or engaging in community discussions.
• Lack of visibility on user behavior and conversion rates.
• Missed opportunities to identify and target specific audience segments.
Tips for creative online course creators when using Google Analytics for their courses:
• Upgrade to GA4 if you don't have the latest version.
• Get Google Analytics HTML codes and all your different systems right on your website, course community, and your webinars.
• Start tracking all the events that your visitors are doing.
• Use Google Analytics' custom reports and segments to tailor your analysis to specific metrics or user segments.
• Use Google Analytics' conversion tracking feature to measure the actions you want users to take.
For more details and tips check out the full writeup at:
https://www.artsycourseexperts.com/google-analytics/
If you have any feedback or questions, let us know in the comments.
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