AIDA model is a tool that empowers online teachers to create captivating content, inspire interest, cultivate desire, and ultimately prompt action from the prospects. It does this by understanding and leveraging the psychology behind consumer decision-making.
In this lesson, we’ll learn about the AIDA customer journey. That way, you can have more of your students and prospects be aware of your product, be interested in your product, have desire for your products and services, and finally, make action and buy.
Challenges that course creators can face when they do not use AIDA model:
• Course creators may struggle to grab and maintain the attention of their target audience.
• Learners might perceive the course as dull, uninteresting, or irrelevant to their needs.
• Learners may lack the desire or motivation to invest time and effort into the course.
• It can lead to confusion, indecision, or missed opportunities for learners to take meaningful steps towards their educational goals.
• Course creators may experience lower conversion rates in terms of turning potential learners into paying customers.
Tips for creative online course creators on AIDA model:
• Incorporate engaging storytelling techniques to hook your audience from the beginning.
• Clearly communicate the unique value and benefits of your course.
• Clearly explain how your course addresses specific pain points or challenges your audience may be facing.
• Understand your target audience's demographics, needs, and preferences.
• Provide a roadmap or syllabus to help prospects understand the course flow and progression.
• Provide post-course support, such as additional resources, mentorship, or access to a community, to ensure learners continue to apply and benefit from the course material.
For more details and tips check out the full writeup at:
https://www.artsycourseexperts.com/aida-model/
If you have any feedback or questions, let us know in the comments.
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