Opportunity discovery is the practice of figuring out where a business can find new growth. It’s the phase that comes before customer discovery and before product idea. (You can actually start with either of those, but should take a big stop backward to figure out more about the actual opportunity.)
There are 4 parts to opportunity discovery: 1) Establishing the “sandbox”; 2) Establishing the “needs”; 3) Describing who has the need; and 4) Documenting the Job-to-be-Done.
In this episode we'll be going over these 4 parts and the process of finding said opportunities.
