"Looking at location of students, 57 out of the 87, were in Australia, so that's 65%, 5 were in New Zealand so nearly 6%, 11 in the UK, 12.6%, 3 in Canada, 3.5% and 10 in the US, 11.5%. So overall 65% in Australia and 35% elsewhere. So the location of my students has predominantly been Australia but with a good chuck from overseas which is really great."
Today's episode is a solo one with me, Kaity, sharing my a detailed debrief on my most recent course launch, how it compares to previous launches, what I've done differently or improved and the exact breakdown of revenue. I hope you'll find it helpful to peek behind the curtain.
Let's jump in!
WHAT YOU'LL LEARN FROM THIS EPISODE:
•Going through the numbers of my full launch process
•My actual revenue & profit numbers
•The impacting factors that made my most recent launch so successful
•Reasons for doing an early bird pre-sale to a waitlist
•The reality of mailing list conversion rates
•Using a mini course as a 'sales funnel'
•Percentage of students who took up each of the sign up options
•Understanding the warm segment
•What is 'earnings per lead'
•Warm traffic vs cold traffic percentages
•Elements I changed / improved upon for this launch
•The power of word of mouth referrals & testimonials from previous students
RESOURCES:
•Kaity on Instagram
•Kaity Griffin Website
•Course waitlist for 2021
