I am starting with the bar high with my first guest, Aleda De Maria.
Aleda is the Executive Vice President of Consumer Banking and Operations at People’s Bank out of Holyoke, Massachusetts and an award winning leader, accomplished speaker and all around inspiring person.
She'll answer 5 questions about the recently published book, Think Like a Brand, Not a Bank, including how she is putting the principles into practice.
For more on Aleda, click here.
For more on the book, Think Like a Brand, Not a Bank, click here.
