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What do squash (the sport), turning wealth management upside down and being a female founder and CEO have in common?  

If you guessed Margaret J. Hartigan, Founder and CEO of Marstone, you would be right.  

In this episode, Margaret talks about how non-marketers can apply the book principles as well as some thoughts on how to be more counter-intuitive.

For more on Margaret, please click here.

For more on the book, Think Like a Brand, Not a Bank, click here.