Customer centricity considers customers at the focal point of all decisions related to delivering products, services, and experiences for attaining customer satisfaction and loyalty. Direct selling companies implementing customer-centric strategies endorse several approaches to effectively understand the needs of the customers. Direct selling companies constantly monitor their customers and look for different strategies to improve their experience.
The main objective of every direct selling company is customer satisfaction. For achieving customer satisfaction, the delivered product must be efficient, valuable, and effective. Customer satisfaction can be achieved by making impact changes on the factors such as the cost of the product, its performance, presentation and packaging, marketing, time and cost for shipping the product, customer compensation plan, rewards, and loyalty programs.
Direct Selling News(DSN) conducted a survey on direct selling companies and classified them into the Platinum and Gold categories based on their customer-distributor ratio. The classification is mainly aimed at establishing customer-centricity in direct selling businesses.
The Platinum list of companies are
The Gold list of companies are
