Direct is a successful business model providing a lot of opportunities. Lately there is a buzz that some of the popular direct sales companies are switching to different models for business growth as direct selling business model is not flourishing. But direct selling business model is flourishing well by leveraging technology. All-important processes of the direct selling business is upgraded with advanced technology features. Technology in direct sales has brought up a lot of changes and it has enhanced their business growth.
Lead generation an important process for finding potential leads has been revolutionized with technology using lead generation and AI sales prospecting tools. With this tool, the companies can identity the leads, segment them based on their demographic or psychographic factors, give them individual scores by lead scoring techniques and finally assign them to the sales team for conversions.
Engagement of the distributors is essential for a direct sales business because these distributors can make or break the company. By introducing gamification features like leaderboards, rewards, certificates, badges, performance-based incentives, interactive training modules such as quizzes and surveys etc, distributors engagement is increased thus the direct sales companies can retain them more.
Proving appropriate training is also essential for distributor engagement. with AI-driven Learning Management Systems (LMS), direct sales companies can increase distributor development and with performance tracking and all, the companies will be able to know the distributors weak areas and provide them with personalized training.
