Direct sales companies often consider expanding their business once they achieved success in their existing markets. But by the sudden expansion, they may lose their customers, distributors and even their existing markets. There are some Sprawl impact metrics that shows companies the effects of overexpansion of your business. In international expansion, there is difference between focus and sprawl. In sprawl, there will be too many countries, rules and exceptions will be high, there will be decision delay, frequent compliance issues and distributors will be confused due to different terms and promotions. Whereas with focus, 2 or 3 markets are carefully chosen, the policies will be 90% common, 10% localized and documented. Decisions can also be taken faster.
